Oogles market marketing & strategy in the UK

M ARKETS, MARKETING & STRATEGY: Assignment .
Select one of the Case choices, and:

Using one of the term s Strategy concepts or models*,

1. Analyse and discuss Strategic issues in the Company Case

*Term s Strategy models and concepts:
” PESTLE and the bigger environment
” Industry dynamics and 5 Forces (Porter)
” Resource based view (Barney)

Using one of the term s Marketing concepts or models,*

2. Identify key marketing features in the Case, and then reflect on these in relationship to the Company s Competitiveness


*Term s Marketing models and concepts:
” Segmentation
” Product Life Cycle and Innovation
” Brands

-.
Company Case:

Google.

The Cases are briefly introduced in the Case notes.
Google Inc can be looked at again in the UK, with also reference to the parent.