Oogles Mission, Ethical Principles and Involvement in China
After completing Chapter 2 in Essentials of Strategic Management, please read the case study titled Googles Mission, Ethical Principles and Involvement in China(pp. 52-53), and in a 3-5 page, double-spaced paper (12 point, Times New Roman, APA format), compose an academic analysis which incorporates the answers to the following four questions (found on p.53):
1. How does Googles mission drive strategy at the company?
2. Is Googles stance toward internet search in China consistent with its mission?
3. Do you think that Google should have entered China and engaged in self-censorship?
4. If all foreign search engine companies declined to invest directly in China due to concerns over censorship, what do you think the results would be?
Please do not simply List and answerthe questions as they are written above rather, use these as a guideline for your thought-processes when analyzing the implications of Googles actions. It is also highly encouraged that you utilize outside references (from the internet, other texts and/or articles) to supplement your readings from the text. There is an abundance of external information available regarding Googles actions and presence in China feel free to incorporate any of this information into your analysis. Thorough research is an important aspect of any strategic action, so be certain to utilize this concept when composing your analysis.
While APA format is written in the third person, when analyzing your personal attitudes towards Googles actions, feel free to utilize first person narrative.