Oporate Strategy about global steel manufacture industry
The objective is to establish an understanding of the industry, describe its characteristics, identify the strategic posture of its key players and assess the direction in which the industry is moving. You should be able to complete this assignment by:
Using Porters “5 Forcesframework to Mapthe industry.
Applying the PESTEL analysis to identify changes in the macro-environment
Identify the structural drivers of change within the industry
Discussing the industry using the Life cycle model”
From your understanding of the competitive forces acting on the industry, build 3 scenarios indicating possible long term futures for the industry. Giving your reasons, identify the most likely scenarios.