Or an organisation of your choice (a product or service provider is equally acceptable) conduct a marketing audit on the organisation.
For an organisation of your choice (a product or service provider is equally acceptable) conduct a marketing audit on the organisation.
Your audit should contain the following:
1.A situational analysis including organisational goals, context and competitor activity.
2.A review of the internal strengths and weaknesses of the organisation.
3.The establishment of marketing objectives that support the organisational goals set out in section 1.
4.The development of outline marketing activities (4Ps or 7Ps) including a planning timetable to support the objectives set in section 3.
5.A conclusion outlining the benefits to the organisation that will result from the implementation of the marketing activity contained in the audit.
The learning outcomes for this assignment are:
i??Understand the concepts of segmentation, targeting and positioning
i??Describe how the marketing environment affects a firms strategy
i??Describe the role of marketing within service firms
i??Analyse the marketing mix