Ord and the World Automobile Industry in 2009

Please use harvard style referencing. Please use in text referencing. I will also attach a copy of the case study as aswell as the coursework brief and marking criteria.

Im doing a degree in BA Business and the module name is Competitor Strategy & Innovatoin

Please note: 1500 words +/10%. Use page numbers. You should use Ariel or Verdana, font size 12,