Oreign Entry modes: Evaluate the use of a greenfield site compared to an acquisition for entry to a foreign country.
Foreign Entry modes (Griffin & Pustay, Chapter 12, esp 364-5)
TITLE OF ESSAY:
Evaluate the use of a greenfield site compared to an acquisition for entry to a foreign country.
You have information in the case study on Heineken and in chapter 12. There is also a wealth of information in business magazines and journal articles.
Please find attached the lecture concenring this topic
1) Griffin R.W. & Pustay M.W. (2004) International Business, A Managerial Perspective 4th edition Pearson, Prentice Hall
2) Hill C. (2003) International Business 4th edition McGraw-Hill
a) Daniels J.D. & Radeburgh (1998) International Business Environment and Operations 8th edition Addison Wesley
b) Dunning J.H. (1993) Multinational Enterprises and the Global Economy Addison-Wesley
c) Kahal S. (1994) Introduction to International Business McGraw Hill
d) Porter M. (1990) The Competitive Advantage of Nations Macmillan
e) Ball, McCulloch, Frantz, Geringer & Minor, International Business, 9th Edition, McGraw-Hill, 2004
f) Czinkota, M.R., Ronkainen I.A. & Moffett M.H., International Business, Thomson, 2003
g)Daniels J. D. & Radeburgh L.H. & Sullivan D., International Business Environment and Operations, 10th Edition, Prentice Hall, 2004
h) Rugman A. & Hodgetts R., International Business, 3rd Edition, Prentice Hall, 2003