Ormative Assignment: Data Search Exercise

Task Details: Data Search Exercise

The purpose of this assignment is for you to analyse and compare the strengths and limitations of searching within specific data sources. On the research topic a?Opportunities and challenges of advanced Multinational Corporation (MNCs) in entering emerging markets.a

Conduct a preliminary search for relevant data on this topic by using the following kinds of data sources.
a) on line academic journal article sources/databases (Business Source Premier, Google Scholar)
b) on line market research resources databases (Mintel Global Market Navigator, Financial Times)

Explain the relative strengths and limitations of the kind of data sources you have chosen in the context of the selected topic. Provide examples drawn from the results of your search.

Focus should be on documenting and evaluating the processes/ methods involved in the search for data using each data source chosen and on evaluating the quality of data that may be located from each source chosen. Discuss any limitations of each data source used.

Discuss the methods you have used to find the data. Discuss any difficulties you have encountered in undertaking your search (e.g. time constraints, data availability, data complexity and others).

Approach your analysis and discussion from the perspective of the topic you have chosen to research.

Your answer should be approximately 1750 words in length.
Include an appendix, listing the online databases, internet sources or books and articles you have consulted (NB: the appendix is not included in the word count).

Referencing Requirements:
I want you to reference from chapter 3 of this Key Text: Saunders, M., Lewis, P., and Thornhill, A., Research Methods for Business Students, 6th edition, Prentice-Hall, 2012.