Ow advertising and promotion affects the purchasing behavior of consumers In INDIA towards chocolates

the assignment should have a literarture rivew of all necessary theories related to the above topic but should also include the following theories. 1)advertising and promotion
2)changing attitudes of consumers
3)market segmentation
next their should also be a clear description of the market oerview of chocolates in india which should have company overvievs of the leading player Cadbury and Nestle India
Key Players of the market
Challenges of the market
The aims and objectives of the research methodology, Literature review, A questionnaire based in india

and then suggestions for better ways of advetising and promotion to better sales for Cadbury and Nestle. the dissertation is based on the indian market and indian companies so please make sure everything is taken from an indian market point of view
Level………………..: Post-Graduate
Additionalrequirements…: the dissertation should be based on current statistic and should also include a questionaire and results and outcomes based on it . the questionaire should be designed and answered as though conducted in india as the topic is based on an india market. please follow the design mentioned
the following structure should be followed
ABSTRACT / SUMMARY
INTRODUCTION
MAIN BODY: LITERATURE REVIEW, METHODOLOGY, FINDINGS based on questionnaire, DISCUSSION: DEVELOPMENT, SYNTHESIS, EVALUATION
CONCLUSIONS
RECOMMENDATIONS
REFERENCE LIST/BIBLIOGRAPHY
APPENDICES