Ow Advertising Depicts Lower Class Hispanics
Hopefully you are the same writer who wrote my proposal paper for me as it will make things easier for you to write this one.
The requirements for this paper are as follows… Please make certain that the following 3 questions are answered in this paper.
Advertising is often a snapshot of a given audienceas beliefs, values and motivations. 1.) How does advertising depict Lower Class Hispanics in America?
2.) How does advertising affect the moral code of a society?
3.) What would a visitor from a foreign planet think of Americans if all he or she observed before visiting planet Earth was our advertising?
The proposal paper with references that was written for me on this subject is below…
How Advertising Depicts Lower Class Hispanics
Advertising towards lower class Hispanics in the United States tends to be stereotypical. Hispanics are shown as migrant service workers, with large families, and little or no English speaking skills. These concepts dictate the advertising toward lower class Hispanics in the United States. Since migrant service workers will buy more grocery and consumable products, advertisements for food, cell phones, and other consumable goods are directed at the lower class Hispanics. (Grover, 2009) states a?Hispanic consumers are less likely to be hobbled by mortgage or credit-card debt, and tend to have two or more income earners in a household.a? This creates a brand and type of merchandise targeted for Hispanics. (Cortese, 2007) asserts that Hispanics do have larger families. An ad that comes to mind is for a popular taco. The child comes up with the flat bottom taco idea and a whole family or village celebrates. This type of advertisement is specifically for lower class Hispanics in the United States.
Not all advertisements that target Hispanics are appealing to Hispanics. For example, Hispanics are seen as unwilling to learn English. The rival between English and Spanish can cause confusion between Hispanic and English advertising campaigns. (Jaffe, 2009) explains that a Budweiser ad that used the Spanish slang word a?gueya which means ox, offended not only Hispanics, but confused English speakers as well. Many Hispanics are bilingual. It is not fair to label Hispanics as unwilling to learn English. Mass advertising can also be unappealing to Hispanics. (Valdez, 2011) contends that advertising does not represent true Hispanic interest, because most Hispanic business owners advertise through word of mouth. Thus advertising toward the Hispanic working class is futile. There are pros and cons for advertising toward lower class Hispanics in the United States. In my final paper, I will further delve into this subject.
Cortese, A. J. (2007). Provocateur: Images of women and minorities in advertising. Lanham, MD: Rowman & Littlefield.
Grover, R. (2009, April 09). U.S. marketers say hola! to Hispanic consumers BusinessWeek. Businessweek Business News, Stock Market & Financial Advice. Retrieved September 30, 2011, from b4127076302996.htm
Jaffe, A. M. (2009). Stance: sociolinguistic perspectives. New York, NY: Oxford University Press USA.
Valdez, Z. (2011). The new entrepreneurs: How race, class, and gender shape American enterprise. Stanford, CA: Stanford University Press.