Ow are dell computers marketing campaign and production strategy, as well as services, driving their global demand?

My dissertation is about dell computers. The exact question is:
***How are dell computers marketing campaign and production strategy, as well as services, driving their global demand?

The information that need to be included in the dissertation:
Up to date market research related to the above mentioned strategies (production, marketing, strategy excellence)
Methods of implementation globally
Why the implementation and strategies are competitive in elation to Dells competitors (HP, Sony, Acer Apsire)
Financial information related to Dells financial position
Linkages to theory related to marketing, production, and service excellence should be done throughout the dissertation.
Linkages to other successes of other companies in terms of production, marketing, and services should be also be used
Graphs and charts are a must
i have uploaded my proposal for the disertation