OW ARE FASHION AND APPEARANCE CENTRAL TO THE CONSTRUCTION OF SOCIAL IDENTITIES? DISCUSS, WITH REFERENCE TO SPECIFIC EXAMPLES

Reference to key themes, debates and concepts covered in the unit
Referenced quotations (using Harvard referencing) from at least four academic texts at least two of which should be from the unit reader to support your argument
A critical anal

OW ARE FASHION AND APPEARANCE CENTRAL TO THE CONSTRUCTION OF SOCIAL IDENTITIES? DISCUSS, WITH REFERENCE TO SPECIFIC EXAMPLES

(PLEASE NOTE :I HAVE A WORD DOCUMENT That can BE ATTACHED INCLUDING THE FOLLOWING INSTRUCTIONS IF YOU THINK COULD BE MORE CLEAR)

ASSESSMENT AND PROJECT BRIEF

a? 1, 500 to 2, 000 word essay presented in academic format, including bibliography and references

Answer the following question:

HOW ARE FASHION AND APPEARANCE CENTRAL TO THE CONSTRUCTION OF SOCIAL IDENTITIES? DISCUSS, WITH REFERENCE TO SPECIFIC EXAMPLES

Your answer should include:
a? Reference to key themes, debates and concepts covered in the unit
a? Referenced quotations (using Harvard referencing) from at least four academic texts a at least two of which should be from the unit reader(I WROTE THE LIST OF UNIT READER AT THE END, AFTER THE ACADEMIC TEXTS) to support your argument
a? A critical analysis of examples relevant to your degree subject (BEAUTY AND spa management)
a? SUPPORT THE ESSAY WITH AN IMAGE (I will find an image accordingly..)
a? The conventions of academic writing

(POSSIBLE IDEAS for essay????????????: WAGS(wives and girlfriends of footballers) JORDAN(plastic surgery.. as I believe is a new social identity..) WOULD APPRECIATE YOUR INPUT IF YOU HAVE ANY FRESH IDEAS..





LIST OF LECTURES AND SEMINARS:
Lecture / Seminar: Introduction: What is Cultural Studies and why are we studying it? Conceptualising culture. Taking popular culture seriously. Fashion and culture: identity; structure and agency
Lecture / Seminar: The Fashioned Body. From corsets to cosmetic surgery. The silhouette and the design of the human body. Conceptualising fashions mutability.

Keywords: Identity, obsolescence

Lecture / Seminar: Cultural Distinctions: How does Fashion as practice fit within Art and Design.

Keywords: High Design, Popular Culture, Cultural Capital
Lecture / Seminar: The Great Masculine Renunciation...? Did men renounce fashion in the nineteenth century? If so, why?

Keywords: Gender, class, the gaze

Lecture / Seminar: Fashion, Gender and Feminism Why and how has fashion been critiqued on the basis of its gendered nature? How valid are these criticisms?

Keywords: Subjectivity, Essentialism, Performativity

Lecture / Seminar: The Great Masculine Renunciation a Renounced? The a?re emergencea of the male fashion consumer a from subculture to consumer culture

Keywords: Subculture, Sexuality, Consumption

Lecture / Seminar: Representing Fashion Fashion and the media. The gaze and the audience.
Keywords: Representation, the active audience

Lecture / Seminar: Globalisation, nation and ethnicity Globalisation and fashion. Ethnicity and national dress.

Keywords: Globalisation, localisation, ethnicity.

Lecture / Seminar: Producing Fashion
Producing fashion as object and discourse. Sweat shops.
Keywords: Material and symbolic production, branding, sweat shops, sustainability.

Lecture / Seminar: Consuming Fashion Fashion choices as a process of distinction and differentiation. The fragmentation of taste.

Keywords: Distinction,
(sub) cultural capital. Fashion victims

Lecture/Seminar: Postmodernism How can contemporary fashion be understood as being postmodern? What is postmodernism anyway?

Keywords: Post modernism. Relativism

LIST OF REFERENCES TO BE USED
What is Cultural Studies and why are we studying it? (Week 1) and Cultural Values (Week 2)
Key texts
a ?Bennett, A. 2005. a?Fashiona, in, Culture and Everyday Life London: Sage
Short, accessible discussion of the relationship between fashion and social identity, invaluable reading for the essay.

a ?Church a Gibson, P. 2006. a?Analysing Fashiona, in, T. Jackson, D. Shaw (eds). The Fashion Handbook London: Routledge
The Fashioned Body. From corsets to cosmetic surgery (Week 1)
.
Key texts

Fields, J. 2007. An Intimate Affair: Women, lingerie and sexuality Berkley, University of California Press
Excellent study of lingerie in the C20 in relationship to constructions of femininity

a ?Macdonald, M. 1995. Refashioning the Body. in Representing Women: Myths of Femininity in the Popular Media London: Edward Arnold
Short discussion of the relationship of women to fashion and the feminine ideals circulated by fashion.
Thesander, M. 1997. The Feminine Ideal London: Reaktion Books
Changing ideals of the female body situated in historical and cultural context.

The Great Masculine Renunciation? (Week 2)

Key texts

a ?Craik, J. 1994. a?Fashioning masculinitya in J. Craik The Face of Fashion London: Routledge
The fall and rise of male fashion.



Fashion, Gender and Feminism (Week 3)

Key texts

Barnard, M. 2002. Fashion, clothing, sex and gender (I and II), in M. Barnard Fashion as Communication London: Routledge
Very short, very useful, overview of discussions regarding gender and fashion

Edwards, T. 2006. What are you looking at? Masculinity, performativity and fashion, in Cultures of Masculinity London: Routledge
Useful discussion of masculinity and fashion in relationship to the idea of performativity

a ? Negrin, L. 2008. Feminism and Fashion, in Appearance and Identity: Fashioning the body in postmodernism Basingstoke: Macmillan
Useful discussion of the relationship between feminism and fashion, sensitive to distinctions between a?firsta and a?seconda wave approaches

a ? Black, P. 2004. a?Ordinary people come through herea Introducing the work of the beauty salon, in The Beauty Industry: Gender, Culture, Pleasure. London: Routledge
Excellent analysis of the beauty salon and a thoughtful riposte to its critics

Dyhouse, C. 2010. Glamour: Women. History, Feminism London: Zed Books
Spirited defence of glamour in womens fashion a argues it can be a site of a?resistancea

Representing Fashion (Week 4)

Key Texts

a ?Branston, G. and R Stafford, 1999, Representations, in The Media Students Book London: Routledge
Very accessible introduction to the idea of representation

a ?Sturken, M. and L. Cartwright, 2001, Spectatorship, Power and Knowledge, in Practices of Looking: an Introduction to Visual Culture Oxford: Oxford University Press
Excellent wide ranging discussion of spectatorship.

Globalisation, Nation and Ethnicity (Week 5)

Key Texts

a ?Eicher, J. E. Sumberg, E. 1995. a?World Fashion, Ethnic and National Dressa in J. B. Eicher (ed). Dress and Ethnicity Oxford: Berg
Very short, very clear, discussion of the terms in the title, clarifying the significant differences between these.

Maynard, M. 2004. Theorising Global Dress, in Dress and Globalisation Manchester University Press
Invaluable and accessible overview of fashion and globalisation.

Ross, R. 2008. Clothing: A Global History Cambridge: Polity
Excellent study of the relationship between dress and imperialism from a global perspective.

Producing Fashion (Week 6)

Key Texts

Entwistle, J. 2000, a?The Fashion Industrya, in, The Fashioned Body Cambridge: Polity
Accessible overview of many issues related to fashion production.

Green, N. 1997 The Sweatshop as Workplace and Metaphor, in N. Green Ready to Wear and Ready to Work London: Duke University Press
Excellent historical discussion of the persistence of the sweat shop in the fashion industry.

a ?Leopold, E. 1992. a?The manufacture of the fashion systema in J. Ash and E. Wilson eds., Chic Thrills London: Pandora
The development of mass market fashion production.


Consuming Fashion (Week 7)

Key Texts

Bocock, R. 1992. Consumption and Lifestyles, in R. Bocock and K. Thompson Social and Cultural Forms of Modernity Cambridge: Polity
Very useful general discussion of approaches to understanding consumption.

a ?Miles, S. 1998. a?Consuming fashiona in S. Miles Consumerism as a Way of Life London: Sage
Useful short overview of some of the key approaches to fashion consumption.


Postmodernism. How can contemporary fashion be understood as being postmodern? What is postmodernism anyway? (Week 8)

Key Texts

a ?Kratz, C. and Reimer, B. 1998 Fashion in the

Ow are fashion and appearance central to the construction of social identities? Discuss, with reference to specific examples.

An essay presented in academic form with referencing and bibliography, 1,500 words in length.
* ( ATTACHED file is an example of how the essay is supposed to be written)

How are fashion and appearance central to the construction of social identities? Discuss, with reference to specific examples

Your answer should include:
- Reference to key themes, debates and concepts raised in the unit
- Referenced quotations (using Harvard referencing) from at least four academic texts  at least two of which should be from the unit reader to support your argument
- A critical analysis of examples relevant to your degree subject
- The conventions of academic writing

Please note there is a required presentation style for essays: -
” Assessments should be printed on white/cream paper, using a formal font (suggestions: Ariel, Times New Roman; font size 11 or 12).
” Lines must be double-spaced.

ESSENTIAL READING

All items in the list below marked ► are in the Introduction to Cultural & Historical Studies Reader and are also available in the documents section of the Cultural Studies Black Board site  password: 1ntellect, these readings have been selected to support lectures and seminars (see self directed study activities column in the scheme of work for details).


FURTHER READING

Week 1. What is Cultural Studies and why are we studying it?

Key texts

►Bennett, A. 2005.  Fashion , in, Culture and Everyday Life London: Sage
Short, accessible discussion of the relationship between fashion and social identity, invaluable reading for preparation of the research file.

►Church  Gibson, P. 2006.  Analysing Fashion , in, T. Jackson, D. Shaw (eds). The Fashion Handbook London: Routledge
Very short, very readable introduction to the themes covered in this unit.

Craik, J. 2009. Fashion: The Key Concepts Oxford: Berg
Excellent, high readable textbook that covers many of the issues explored in this unit essential reading for anyone studying fashion.

►Dant, T. 1999  Wearing it out: Written clothing and Material clothing , in, T. Dant, 1999, Material Culture in the Social World Buckingham: University Press
Useful discussion of many of the key ideas that underpin this unit. 306 DAN

English, B. 2007, A Cultural History of Fashion in the 20th Century Oxford: Berg
Self explanatory title, very good at situating specific designers and trends in their broader cultural context

Entwistle, J. 2000 The Fashioned Body: Fashion, Dress and Modern Social Theory Cambridge: Polity
Hugely useful overview of many of the issues covered in this unit. Do not be put off by chapter one which is far more complex than those that follow. 391 ENT

Further reading

Baldwin, E. et al 1999 Introducing Cultural Studies London: Prentice Hall
Useful and relatively accessible introduction to the main themes of cultural studies, does not focus on fashion but offers a valuable overview of many of the key ideas used to study and understand fashion within a cultural studies approach. 306 INT

Barker, C. 2000 Cultural Studies: Theory and Practice London: Sage
Like Baldwin above a useful and relatively accessible introduction to the main themes of cultural studies, does not focus on fashion but offers a valuable overview of many of the key ideas used to study and understand fashion within a cultural studies approach. 306 BAR

Barnard, M. 2002. Fashion, clothing, sex and gender (I and II), in M. Barnard Fashion as Communication London: Routledge
Very short, very useful, overview of discussions regarding gender and fashion

Barnard, M. 2007, Fashion Theory: A Reader London: Routledge
Invaluable and exhaustive collection of readings covering a range of themes considered on this unit, not always introductory, but with very clear section introductions.

Breward, C. 1998  Cultures, Identities, Histories. Fashioning a Cultural Approach to Dress . in Fashion Theory Vol 2 No 4
Sophisticated (and short) introduction to Cultural Studies approaches to studying fashion
BOUND PERIODICALS

Breward, C. 2003 Fashion Oxford: Oxford University Press
Useful introduction to understanding fashion, introduces many of the key issues that are central to this unit. 391.09 BRE

Finkelstein, J. 1996. After a Fashion Melbourne: Melbourne University Press.
Short, lucid and accessible introduction to many key approaches to understanding fashion.
391.0301 FIN REFERENCE ONLY

Taylor, L. 2002 The Study of Dress History Manchester: Manchester University Press
Overview of approaches to the historical study of clothing. 391.42 TAY

Welters, L. Lillethun, A. (eds). 2007. The Fashion Reader Oxford Berg
Useful and accessible collection of edited extracts many of which are highly relevant to this unit.


Week 2 The Fashioned Body. From corsets to cosmetic surgery.
.
Key texts

►Macdonald, M. 1995. Refashioning the Body. in Representing Women: Myths of Femininity in the Popular Media London: Edward Arnold
Short discussion of the relationship of women to fashion and the feminine ideals circulated by fashion. 305.4 MAC

Thesander, M. 1997. The Feminine Ideal London: Reaktion Books
Changing ideals of the female body situated in historical and cultural context.
391.0301 THE

Further reading

Brush Kidwell, C. 1989.  Gender Symbols or fashion details in C. Brush Kidwell and V. Steele eds., Men and Women: Dressing the Part Washington: Smithsonian Institute Press
Examines ways in which the fashion industry has repeatedly redesigned the shape of the human body. 391.0301 KID

Breward, C. 1995. The Culture of Fashion Manchester: Manchester University Press
Social history of fashion from the Medieval period to the present, useful for its attention to situating clothes in their broader cultural context. 391.0301 BRE

Curry, D. 1993.  Decorating the body politic New Formations 19
Why body modification in the forms of piercing and tattooing is experienced by many as a political act. COPYRIGHT FILE NO 169

Davis, K 1995 Reshaping the Female Body: The Dilemma of Cosmetic Surgery New York: Routledge
Engrossing study of cosmetic surgery. 617.95 DAV

Gilman, S. 1999 Making the Body Beautiful: A Cultural History of Aesthetic Surgery Princeton: Princeton University Press
Self explanatory title  particular fascinating in its global and historical perspective. 617.9 GIL

MacKendrick, K. 1998.  Technoflesh or,  Didn t that hurt?  Fashion Theory 2 (1)
Cogent theorisation of body modification in the forms of piercing and tattooing etc
BOUND PERIODICALS

Steele, V. 2001, The Corset: A Cultural History New Haven and London: Yale University Press
Self explanatory title highly readable and beautifully illustrated. 391.42 STE

Steele, V. 1999  The corset: fashion and eroticism , Fashion Theory 3 (4)
Examination of how the corset was implicated in nineteenth century conceptions of female erotic beauty. BOUND PERIODICALS


Summers, L. 2001. Bound to Please: a History of the Victorian Corset Oxford: Berg
Detailed historical analysis of the corset in the Victorian period. 391.42 SUM


Week 3 The Great Masculine Renunciation?

Key texts

►Craik, J. 1994.  Fashioning masculinity in J. Craik The Face of Fashion London: Routledge
The fall and rise of male fashion. 391.0301 CRA

Further reading

Chenoune, F. 1993. A History of Men s Fashion Paris: Flammarion
Exactly what it says on the tin highly engaging and lavishly illustrated. 391.1 CHE

Hollander, A. 1994 Sex and Suits New York:Kodansha International
Historical study of the relationship between tailoring and gender, contains material relevant to many aspects of this unit 391.0301 HOL

McNeil, P. Karaminas, V (eds). 2009. The Men s Fashion Reader Oxford: Berg
Very useful collection of essays covering a broad range of issues regarding men s fashion.

Steele, V. 1989.  Clothing and sexuality in C. Brush Kidwell and V