Ow are successful brands recognised by their visual appearance with IKEA and MUJI case study

this is a resit essay, there are few documents attached
you are required to produce a essay to discuss how are successful brands recognised by their visual appearance with two case study IKEA and MUJI. The structure should be the same as Failed essayand Failed essay planbut all the details and content need to be re-write to obtain a pass mark.
I also upload a similar essay example which got a 60+ mark for your reference.