Ow Businesses Use Learning & Memory to Affect Consumers
2,000 word essay about how you believe companies have used an understanding of consumer behaviour to attract customers and persuade them to buy their products and services. You should specifically identify ONE theoretical concept and apply it to real-life examples.
The theoretical concept: learning/memory
Please use this as one of the references: Yun Yoo, C. (2008). a? Unconscious processing of web advertising: effects on implicit memory, attitude towars the brand and consideration seta, Journal of Interactive Marketing, Vol. 22, No. 2, pp. 2-18.