Ow can a BMW franchise create Customer Engagement through Social Media

The project outline of the Individual Research Study is uploaded and so are 2 examples of previously made IRSs in order to give an idea of the format and flow.
I have uploaded my IRS in which I have started the intro and other parts however,
the writer should focus on solid data presentation and analysis in reference to social media and customer engagement and how the latter may be obtained through social media usage/marketing by a BMW franchise.
Thus, the part that says Data Presentation, Data Analysis and Research Findings 50%”.
Furthermore, you will see yellow highlighted parts these are my own personal suggestions and may or may not be followed.
Thank you in advance,
Tirza