Ow can an understanding of microand macroeconomics help business deal with their market situation and their external environment?

Economics and the business environment”, John Sloman, 2nd edition, 1947, (publication:Harlow : Financial Times Prentice Hall, 2008).
Foundations of economics:, Andrew Gillespie, 2nd ediotion, 1963(publication: Oxford : Oxford University Press, c2011).
Economics for business”, John Sloman, 5th edition, 1947 (publication:Harlow : Financial Times Prentice Hall, 2010).
Business Economics”, Brian Atkinson and Robin Miller, 1998 (publication:Harlow : Addison-Wesley, 1998).
Supply Chain”, Guardian Sustainable Business, guardian.co.uk, accessed in Monday 24 October 2011.
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REQUIREMENTS FROM TUTOR:
Micro a think what the question is asking. What micro-economic theory?
Supply and Demand analysis; the concept of moving along a Supply or Demand curve; the concept of a move of either curve, or both curves, a and the effect of that potentially on price. Include at least three diagrams a label them; title them; and explain in the text.

Elasticity a Price; Income; Cross Elasticity of Demand. Price Elasticity of Supply look at at least two of these.

Market Structure a the different types, and their features.

Think of these theories a how might any one of them be relevant to a business of which you are aware? Put yourself in the position of being a manager in such a business a how might they help you understand your market situation?

Macro a again, what is the question asking? How might understanding macro help business understand their external environment?

Consider the various government economic policies; and The Bank of Englandas role in the economy. How might that affect a business? And the various economic indicators, what is happening to the major ones? And why is that important to business?

Think major well-known businesses (although it is perfectly acceptable to include a small business if that is considered appropriate).

For example think High Street; Airlines; Supermarkets; Car Manufacturers; Food Manufacturers; Brewery Companies; Restaurant Chains; Hotel Chains; Leisure Groups; Mobile Phone Companies; Newspaper groups; Electronics retailers; On-line Companies where appropriate. Do NOT use Primark for the micro section.