Ow can Bernard Arnault improve the LVMH Group s ability to take the Western Art de Vivre into Asia in the 21st century?

1.A question relate to the case study  LVMH: Taking the Western Art de vivre to the World from MINTZBERG, H., LAMPEL, J., QUINN, J.B. and GHOSHAL, S. (2003) The Strategy Process: Concepts, Contexts, Cases. Global fourth edition. Harlow: Pearson Education, pp 160-170
The References must be:
1.MINTZBERG, H., LAMPEL, J., QUINN, J.B. and GHOSHAL, S. (2003) The Strategy Process: Concepts, Contexts, Cases. Global fourth edition. Harlow: Pearson Education
2.BARTLETT, C.A., GHOSHAL, S., and BIRKINSHAW, J. (2003) Transnational Management: Text, Cases, and Readings in Cross-Border Management. Fourth edition. New York and London: McGraw-Hill/Irwin. ISBN: 0071232281
3.STONEHOUSE, G., CAMPBELL, D., HAMILL, J. and PURDIE, T. (2004) Global and Transnational Business: Strategy and Management. Second Edition. Chichester: Wiley