Ow can CRM be used to sustain E-Loyalty?

All E-loyalty theories and practices has to be explained briefly.
And essay should show how Customer Relationship Management (CRM) can be used to maintain loyalty.

Length 2,000 words

Thanks alot
Referencing
Effective and accurate referencing are essential to obtain a good mark, and to prevent any allegations of plagiarism.
All I ask with referencing is that you cite you sources and are consistent.
However, I would advise you to use the Harvard conventions as laid out below.
References in the text
The Harvard System should be used