Ow can innovative marketing boost business?

Please find attached the outline. Please stick to the outline. Please use at least one reference in each supporting point part. The word distribution is as follows:
Introduction (200words).
Supporting point 1 (300 words)
Supporting point 2 (250words)
Supporting point 3 (250words)
Conclusion (100 words)
please use 6 resources (two of which should be at least 1 book and one journal article froma data base) the remainig 4 can be any thing