Ow can retail banks in UK restore customer confidence and improve customer satisfaction after the financial crisis.
Introduction and background to the topic
Rational (The reason why this research is important)
Research Questions (3) the work will answer
1.What are the determinants of customer satisfaction?
2.How does the financial crisis impact customer satisfaction in UK retail banks?
3.How can the customer satisfaction level be improved?
(Academic GapLiterature needs refreshing after the financial crisis
Applied Gap Banks will be able to use findings to improve their
Customer sat strategies)
Conclusion and recomendations for future reseach