Ow Can Technology Innovations Affect Marketing Strategies PART II

Discussion 2: Shared Practice: How Can Technology Innovations Affect Marketing Strategies?

Read your colleaguesa postings.

Respond by Day 7 to two or more colleaguesa posts in one or more of the following ways:

If you have had experience with the same organization your colleague presented, describe your experience. Was it similar to that of your colleague? What could be done to improve the experience?

Compare your initial post to a colleagueas. What similarities and differences exist between these two services? Explain why you think those exist.

Offer suggestions for other technologies that you think would benefit one or more of the companies your colleague identified, and explain why you chose these technologies.


Perreault Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill.

Chapter 10, a?Place and Development of Channel Systemsa? (pp. 252a 277)

In this chapter, the authors detail the role of place in organizationsa marketing strategies. Specifically, this chapter centers on the development of channel systems, or the systems put in place to manage the flow of products from producer to final customer. Because place decisions are costly and difficult to change, the decisions behind place must be made carefully.

Chapter 11, a?Distribution Customer Service and Logisticsa? (pp. 278a 299)

Not all product distribution is high-tech; in one example in this chapter, a distributor in a Kenyan suburb vends out his products from three shipping containers that he has crafted into a makeshift warehouse. Most organizations have learned to use technology effectively to deliver products, however. Many examples of effective service and logistics are provided in this chapter.

Chopra, S. (2013, May 13). Cases: The future of same-day delivery: Same as the past? Watertown, MA: Harvard Business Publishing. Retrieved from