Ow did Skoda manage this major turnaround in the public perception of the company? Analyse the changes that have taken place
Please consult all the annual reports from the skoda website, my additional information and read the instructions of the attached document.
Please use management theories
Please use diagrams, charts.
Management, John Naylor, 2nd edition
Neroth, P (2009) The rise of Skoda. Engineering & Technology Vol. 4(19):25-2