Ow do celebrities economically serve the  celebrity industry and also develop their public personas as commercial assets?

Very good in many respects.

Good breadth of knowledge and understanding.
Clear ability to develop and sustain an argument.
Some evidence of independent thought.
Well written and presented.
Turner, Graeme. (2004) Understanding Celebrity. London: Sage (Chapter 2).

Barron, Lee. (2006) Elizabeth Hurley is More Than a Model”: Stars and Career Diversification in Contemporary Media, The Journal of Popular Culture, Vol. 39: 4.

Barron, Lee (Forthcoming) The Habitus of Elizabeth Hurley: Celebrity, Fashion and Identity Branding. Fashion Theory: The Journal of Dress, Body & Culture.

Lim, Gerrie. (2005) Idol to Icon: The Creation of Celebrity Brands. Cyan Books.

King, Geoff. (2003) Stardom in the Willennium. In, Austin, Thomas. Barker, Martin. (eds) Contemporary Hollywood Stardom. London: Arnold. pp 62-74.

McDonald, Paul. (2000) The Star System: Hollywood s Production of Popular Identities, London: Wallflower.

Murray, Simone. (2005) Brand Loyalties: rethinking content within global corporate media. Media, Culture & Society, Vol. 27, No. 3, pp 415-435.