Ow do Celebrity endorsements used by Adidas impact upon consumer purchasing behaviour.
To develop a clear understanding of why and in what way Adidas use the profiles and status of Celebrities to market their products, and the effect these endorsements have on consumers purchasing behaviour.
To analyse the way in which Adidas use celebrities to endorse their products. Things such as; Tv advertisements, Social Media, Kit Sponsorship.
To find out wether the use of celebrity endorsements actually does increase consumers buying intentions .
To observe the kind of celebrities Adidas use, taking into consideration such things as; Physical activenesses, Credibility (Trustworthiness, expertise) and celebrity/brand congruency.