Ow do consumers engage with fashion, as a routine aspect of everyday life?

How do consumers engage with fashion, as a routine aspect of everyday life? Examine this question with reference to appropriate theory and primary evidence.

Appearance as an everyday practice: cleanliness and dirt

The study of fashion is often conducted through image and representation, with the emphasis on individuality and subjectivity within a commercialised a?fashion systema.
However, there is also a rich literature of anthropological and ethnographic
approaches to fashion, textiles and jewellery that stresses personal appearance as a social and not an individual enterprise, and that is more about the materiality of objects and the agency of subjects than representation and image. This session will introduce you to some of these approaches. This session is not intended as an introduction to carrying out direct ethnographic study, however it will encourage you to locate and use accounts of a?reala, everyday, dress practices, such as contemporary blogs and historical social investigations, using ethnological and material culture theories as a guide.

Appadurai, A. (ed.) (1986) The Social Life of Things. Cambridge: Cambridge
University Press.

Clarke, A. (2001) a?The Aesthetics of Social Aspirationa, in D. Miller (ed.). Home
Possessions: material culture behind closed doors. Oxford: Berg.

Clarke, A. & Miller, D. (2002) a?Fashion and Anxietya. Fashion Theory, vol. 6, no. 2,

Dant, T. (2005) a?Material Interactiona in Materiality and Society. Maidenhead, Berks:
Open University Press.

Douglas, M. (1991) (first published 1966) Purity and Danger: an analysis of the
concepts of purity and taboo. London: Routledge.

Douglas, M. & Isherwood, B. (1996) (first published 1979)The World of Goods:
towards an anthropology of consumption. London: Routledge.

Eicher, J. B. & Roach-Higgins, M. E. (1993) a?Definition and Classification of Dressa in
Barnes, R. and Eicher, J. B. Dress and Gender: making and meaning. Oxford and
New York: Berg.

Featherstone, M. (1992) a?The Heroic Life and Everyday Lifea. Theory, Culture and
Society, vol.9 no.1, 159-182.

Felski, R. (2000) a?The Invention of Everyday Lifea. New Formations, no.39, 15-31.

Gell, A. (1998) Art and Agency: an anthropological theory. Oxford: Clarendon Press.

Highmore, B. (ed.) (2002) The Everyday Life Reader. London: Routledge.

Miller, D. (1998) A Theory of Shopping. Cambridge: Polity.

Miller, D. & Slater, D. (2000) The Internet: an ethnographic approach. Oxford and
New York: Berg.

Pink, S. (2001) Doing Visual Ethnography. London: Sage.

Riello, G. & McNeil, P. (eds) (2010) The Fashion History Reader: global
perspectives. London and New York: Routledge.

Ross, K. (1995) Fast Cars, Clean Bodies: decolonisation and the re-ordering of
French culture. Cambridge, Massachusetts: MIT Press.

Shove, E. (2003) Comfort, Cleanliness and Convenience: the social organisation of
reality. Oxford: Berg.

Vigarello, G. (1988) (first published in France 1985) Concepts of Cleanliness:
changing attitudes in France since the middle ages. (trans. Jean Birrell) Cambridge:
Cambridge University Press.

Woodward, S. (2007) Why Women Wear What They Wear. Oxford: Berg.