Ow Do Cultural Differences Affect International Marketing?

a 3000 word essay on question B of the attacthed document.

we are attaching two files. one of which is the general overview of what to write in each sextion.
the second file is a frequently asked questions file which contains feedback from the lecturer based on pupils questions. Use at ur own will. Your are allowed to go 10% over the word limit.Please adhere to the marking guidelines
harvard referencing
10 academic journals
5 academic booksone of which must be: Keegan, W. J. and Green, M. C. (2008) Global Marketing, 5/e International Edition, Pearson Prentice Hall
Jeannet, J-P. and Hennsssey, H. D. (2004) Global Marketing Strategies, 6/e, Houghton Mifflin
5 websites excluding wikipedia

Ow Do Cultural Differences Affect International Marketing?

How Do Cultural Differences Affect International Marketing?

Select two countries (one developed and one developing) to investigate:
1. (30%) In your opinion, how does marketing in a developing country differ from marketing in a developed country?
2. (20%) Give a definition of culture. Of the differences you have identified, which are possibly caused by culture?
3. (20%) How do aesthetics and values of a society influence the firm s marketing there?
4. (30%) What are the factors encouraging localised advertising in a firm s foreign markets? Give relevant examples.

A good paper should demonstrate:
” a clear understanding of key issues
” evidence of wide reading and good references
” good interpretation of information and well-supported argument
” evidence that shows application of concepts and models
” evidence of critical or original thinking
” appropriate research (quality and quantity of sources consulted)
” fully evaluated findings and conclusions
” writing clarity, good structure and presentation.
References should include the following list and any other relevant sources. harvard referencing format within the text and bibliography of the references are essential.

Main source 1. Keegan, W. J. and Green, M. C. (2005) Global Marketing, 4/e International Edition, Pearson Prentice Hall

2. Jeannet, J-P. and Hennsssey, H. D. (2004) Global Marketing Strategies, 6/e, Houghton Mifflin

3. Czinkota, M. R. and Ronkainen, I. A (2004) International Marketing, 7/e, Thomson

4. Usunier, Jean-Claude (2005) Marketing Across Cultures, 4/e FT Prentice Hall

5. Cateora, P. R., and Graham, J. L. (2007) International Marketing, 13/e, McGraw Hill

6. Terpstra, V., Sarathy, R. and Russow, L. (2006) International Marketing, 9/e, Dryden

Ow Do Cultural Differences Affect International Marketing?

How Do Cultural Differences Affect International Marketing?
1. In your opinion, how does marketing in a developing country like China or India differ from marketing in a developed country (for example, UK)? Of those differences you have identified, what are possibly caused by culture?
2. How can the aesthetic ideas and values of a society influence a firmas marketing there? Give relevant examples.