Ow do customers assess service quality of retailing web sites?

Write an ESSAY on the following:

How do customers assess service quality of retailing web sites?

To write this essay, I expect you to have done a proper literature search on the topic using the Universityas electronic databases such as Ebsco. The essay should cover the following areas:

1) Introduction (setting the context)
2) Literature review
a. summary of information read
b. analysis of information read
3) Conclusion

Please use standard referencing systems (like the Harvard system)