Ow does Barclays bank benefit from sponsoring the premier league financially?

I need the dissertation to be written about Barclay bank sponsorship for the premier league and how does it contribute financially to the bank.

i also uploaded my proposal, to give a picture of what im looking for, i need a questionnaire about this topic where i can get data which can be put in graphs.

I need the work to be formatted dissertation style to include all the aspects.

If you see the question is not enough to write 6000 words feel free to add to it, as long as it is in the form of a question