OW DOES CONTROVERSY AFFECT THE WAY CONSUMER-VIEWERS RESPOND TO ADVERTISING
I have conducted a focus group, which will be my primary methodology for this dissertation. I need a balanced discussion of interviews and focus groups to form a clear argument justifying my choice for choosing focus groups over interviews.
My focus group consists of showing participants a two print advertisements to gather responses of the elements within. My dissertation topic is i??HOW DOES CONTROVERSY AFFECT THE WAY CONSUMER-VIEWERSi?? RESPOND TO ADVERTISINGi??.