Ow does CRM help companies with their customers?

Additional sources related to this topic must also be identified from the textbookas references (Information Technology for Management: Improving Performance in the Digital Economy, 7E by Efraim Turban and Linda Volonino, John Wiley & Sons), professional journals, from the Web, and from articles (must have been published within the past two years) at CIO and SC Magazines, Information Week, Network World, and Computer World. The final project should include references and appendixes of any.