Ow does customer relationship management benefits to the company?

Your assessment will include your level of awareness of relevant literature. This means identifying key writers and any dilemmas or debates associated with your selected Key Word in Marketing. There is an expectation of at least a half-dozen relevant articles (or other sources) being used to support your discussion/analysis.



Key words: customer relationship management

A working definition or description of the Key Word in Marketing you have selected should appear near the outset.

i · What does the Key Word in Marketing mean? Where is it located in marketing?

i · How, when, and why did your Key Word in Marketing emerge?

i · How, when, and why is your Key Word in Marketing used?

In addition to drawing on the relevant literature, examples are useful. Diagrams or other visual material can be used to support a response.