Ow does marketing communications build and maintain strong brands?

1. Provide a literary review, critical analysis and commentary on academic theory regarding the given topic.

2. Compare and contrast components of marketing communications for building brands of consumer vs. business-to-business products and services.

3. Give evidence and examples to explain points.

4. References from 2004 onwards
Harvard referencing system

Ow does marketing communications build and maintain strong brands?

1. Provide a literary review, critical analysis and commentary on academic theory regarding the given topic.

2. Compare and contrast components of marketing communications for building brands of consumer vs. business-to-business products and services.

3. Give examples to prove evidence.

4. Referencing from 2004 onwards
Harvard referencing system