Ow does pricing strategy and price optimisation become strong elements in revenue management to the independent boutique hotels in London
Pricing is one of the most powerful tools a hotel can use to increase revenue. This course teaches you how to set the right prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively.
-How to determine the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.
-The Use of variable pricing strategies to increase revenue
-To Develop effective rate fences and manage prices using distribution channels.