Ow does the aging population industrialised countries affect business strategists seeking to respond to changing customer needs

1. use source form google scholar search and University of Sunderland library catalog.

2. Use specific countries as example, such as UK, US, HK, Australia, etc.

3. Describe aging population on demographic change and its impact on social environment

4. focus on marketing, consumer behavior and needs

5. Assessment brief (please see attachment)