Ow does women consumer behaviour affect by the fashion inner store environment?

My dissertation topic title is how does women consumer behaviour affect by the fashion inner store environment? such as women consumer behaviour affect by the in-store colour, lighting, display layout, background music, merchandise itself etc, and those factors will affect women consumer mood when they purchasing the goods, also the social condition,e.g. store employees interaction with customer etc. Those is what I am thinking about my dissertaion want to write. Also, attachment the dissertation proposal introduction.
Thanks!
Reference should include from the text book, journal, internet etc and no less than 40