Ow google has used information systems to develop more competitive new business models

the module name : information management

and i study : MA international business and management

about the work requirement:

This assessment requires the student to critically analyse how an organisation is using information systems through research and theoretical frameworks. The research is only to be conducted using secondary data. Research using primary data is not required.
All the sources indicated in this text are legitimate. Doubts about the use of other sources are to be clarified in the lectures (never by email; emails about sources will not be answered); then all students may benefit from the information. Avoid losing time looking for obscure sources.
Your approach should be analytical and critical, applying the conceptual framework, contrasting ideas from different authors, criticising othersa perspectives, and elaborating your arguments with substantial information from relevance sources.
As author, you should assume that you are an academically oriented commercial consultant. Write a professional report, fully referenced, as if you were working in an international consultancy.

Requirements
You are required to undertake a research assignment illustrating the strategic role of information systems in contemporary business organisations.
More specifically, you need to discuss from a theoretical perspective (conceptual framework) how companies appropriate information systems in order to build sustainable competitive advantages. The conceptual framework should be used to critically analyse the strategies developed by one organisation (individual analysis) or more companies (comparative analysis), among the following enterprises: Google, Yahoo, Amazon, eBay, Microsoft, Apple and Facebook.
The theoretical perspective should be developed by the student, drawing upon Michael Porteras models (generic strategies, 5 Forces Model, and Value Chain Model) and/or RBVF (Resource Based View of the Firm) (these frameworks are going to be introduced in lectures). Students may add additional conceptual frameworks that fit their arguments; however either Michael Porteras models or RBVF should necessarily be used in the report. Reports that fail in adopting the referred conceptual frameworks will not achieve the requirements of this course work. Students may include other companies in their report; however at least one of the suggested companies should be in the central focus of their course work. Reports that fail in analysing at least one of the suggested companies (Google, Yahoo, Amazon, eBay, Microsoft, Apple and Facebook) will not achieve the requirements of this course work.

The cited organisations have many business areas that overlap, and have a domain of large global markets mainly through the strategic use of information systems. Topics related to search and advertisement, content portals, office applications, mobile interfaces, e-business models and interfaces, and social networking are among the topics you may explore, to cite a few examples.
Students are to search for academic papers and books that bring relevant information for the development of this Research Project. Students should use Infolinx for searching for relevant data. You may also use /uk/Default.aspx?page3687 (this URL works only when you are logged in the Universityas Intranet). This page brings full information about all sorts of referencing, thus this topic should not take time in lectures and seminars. Emails on correct way of referencing will not be answered, as you have full information in the cited link. Follow the official guidance of the University.
Content from reports or media companies that are not available online should be copied and added to the appendix. Most content is expected to be online, thus lecturers may check the reference. If this is not the case, put the photocopy of the material in the appendix. You do not need to add copy of books, because either they are online or they are available in libraries, but other reports and news pieces that cannot be accessed easily should be photocopied and added as appendix.
Students are expected to consult between 3 and 5 references to build their conceptual framework (all from academic journals and books), and between 5 and 10 references on the particular cases they are investigating (at least two from academic journals and books). During the process of choosing references, some articles, books and Internet content will be rejected. We do not need to be informed about the content you have read and rejected. Put in the reference list only the references you have used and you are referencing in the text. Remember: you need to make the reference in the text (for instance, a?as explained by Scott (2008: 210), this systema┬Ža?), and to add the full reference in the end of the document.
References should be in a single list. Do not keep web references separate, and do include the dates accessed, and the author or a short title for web sites. Among many other guidelines, do not put references in footnotes (only in the end of your report). Do not add bibliography that you have not cited in your work.

Plagiarism
Please, read carefully the module handbook to understand the correct academic conduct expected from all of us in a legitimate and serious University. Read the session on Turnitin Submission, and the link Default.aspx?page18746 (this URL works only when you are logged in the Universityas Intranet) to be sure you are not doing any sort of plagiarism or collusion. Every year we have students that do not apply the correct academic conduct, which result in punishments.

The work also has to be passed through a?Turnitina by you (see below). This