Ow Yonex leads the sports equipment manufacture industry

This is a degree dissertation.(7500 words not include references)
Major:Business Management

Modual:Business project

Requirements: Write a business report on a particular companys situation with respect to one application or areas of management of your interest. For example, you may have a contact in business that you can interview, or a company that you have worked in or are currently working in. You need to critically appraise this area, function, or problem that you identified within this company through collecting either secondary or primary data or combination of both.

Objectives:
Innovation management & New product development(Yonex)
Competitive advantage(Yonex)
Links
Key recommended texts/sources:
Polonsky, M. J. (2005) Designing and Managing a Research Project
A Business Students Guide, Sage
Allison, B. (1997) The student s guide to preparing dissertations and theses. London: Kogan Page.
Luck, M. (1999) Your student research project. Aldershot: Gower.