Pplications to market processes: Diffusion of innovations and market segmentation

Think About and Do:

1. Describe the factors that affect the diffusion rate for one innovation that you are familiar with. How can these factors be utilized in developing marketing strategy? (one page)

2. Identify a recent (a) continuous innovation, (b) dynamically continuous innovation, and (c) discontinuous innovation. Justify your selections. (two pages)

Cyber Assignment:

1. Find and describe two examples of opinion leadership and two examples of seeking an opinion leader on the Internet. (One page)