Pplied Business ProjectInternational Business. (See the full details below)

Applied Business Project



This assignment is intended to examine how managers operate international business. You are to research the Multinational Company assigned to you(HP USA), & analyse it using concepts introduced in the IB module.

The company will have a wide range of international activities as it is taken from aglobal listing there will be plenty of information available to you in the public domain. You may need to set the scene using the companyas overall operations, then focus on a few examples which show different approaches to international activities.

The companyas Annual Report will be a good starting point, the Internet & the companyas own website will be valuable sources of information. Your task is to research relevant information & interpret its development over time & the behaviour of its managers, using concepts in the module.

Concisely summarise the geographic & product markets that the company serves, indicating
(with examples) the range of transaction modes it uses to serve these markets (you may need to do this by interpreting the nature of the subsidiaries it operates a are these wholly-owned, joint ventures, agents, etc).
Depict the historical development of the companyas International Business operations & expertise.
50 % of mark
- Use concepts from the module to assess the companyas current principal goals for International Business.
- Use the pattern of internationalisation to show how the company has adjusted to the challenges of internationalisation over time a how many countries it entered, how similar they were to the a?home countrya, etc. Is there a pattern to the countries it has selected to serve?
- Consider the organisationas approach to a?organisation & controla of its international operations, & relate the companyas approach to its cultural origin.

Conclude by interpreting the companyas strategy using Dunningas OLI a what does it own, why has it chosen locations, & what has been the approach to control/internalisation.

50% of mark

Your assignment should be about 3000 words in length.

Make effective use of Appendices in your answer.

Kindly contact me i will send you the lecturer Notes.....