Pplied Buyer Behaviour in Global Context

Time/ Deadline: Sunday December 7th [end of Wk.12] Deadline 23.59.
Type; Individual
Format: Report
Word Count: 2,000 words [+/10%] to exclude visuals/ads/bibliography.
Project: An analysis of the Zlatan Ibrahimovic Volvo commercial. Your report must have the Consumer Buying Process as a main theme.
Guidelines: You should make a full material analysis (5 Was (who, where, why, what, when) etc)
Has the ad appeared across a range of platforms i.e. TV, Radio, Online etc.?
Sourcing: You will to need identify the media where the campaign appeared. It is not sufficient to source say, UTube a you must identify where the original campaign appeared.
The campaign may have an international application.
Copies/visuals of the actual campaign must appear with your report.
Strongly recommend the use of a?thumbnailsa? as visual support for your commentary throughout.
Overall:
Introduction to the topic
Background of chosen advert (what company, people in the advert etc.)
5 Was (who, where, when, what, why)
Conclusion & recommendations
References (up to 8 different sources)

Pplied Buyer Behaviour in Global Context –

MKT 5A1
Summative Assessment-Brief



Time/ Deadline: Sunday December 7th [end of Wk.12] Deadline 23.59.
Type; Individual
Format: Report
Word Count: 2,500 words [+/10%] to exclude visuals/ads/bibliography.
Submission: Via Blackboard only. Your report will then be sent through the turnitin system. Only then will your work be marked.
Project: An analysis of an ad campaign of your choice. An ad campaign refers to a series of ads. Your report must have the Consumer Buying Process as a main theme.
Guidelines:
a? The ad campaign you choose must provide sufficient material for a full analysis
a? The campaign should have appeared across a range of platforms i.e. TV, Radio, Online etc.
a? Sourcing: You will to need identify the media where the campaign appeared. It is not sufficient to source say, UTube a you must identify where the original campaign appeared.
a? The campaign may have an international application. You can choose the campaign from your own country as long as you translate all elements.
a? Copies/visuals of the actual campaign must appear with your report.
a? Strongly recommend the use of a?thumbnailsa? as visual support for your commentary throughout.
a? You may use the ad from your Formative assignment. Do understand that you will


I Choose Johnnie walker as my add campaign and the main ad is:

Johnnie Walker The Man Who Walked Around The World

Pplied Buyer Behaviour In Global Context.

Customer can give 17 hours
Project: An analysis of an ad campaign of your choice. Your report must have the buying process as a main theme.
ADVERT campaign : Snickers(celebrity endorsers. Are these used correctly in your opinion?
Buyer Process a What stage of the buyer process is your advert aimed at?
Involvement Levels/Risk Perception? Are they high, medium or low? What types of risk are displayed?
Marketing Mix elements:
a? Product a what are the features and benefits? How effectively does the advert communicate the brand to you?
a? Pricing a do the adverts contain information about pricing? Why / why not?

a? Place a what distribution strategies are being used in your industry? How much information (if any) is given about this in the advert? Does the advert tell you anything about distribution?
a? Promotion a What are the promotional objectives and how effectively are they achieved in your opinion? What does the choice of media tell you about the promotion strategy of the company?

Critique and recommendations a you should conclude with a critique of the approach the advertiser has taken and make some recommendations. Do not simply describe what the advertiser has done or summarise what you have already said in your report. A critique is a critical review in which you give an evaluation, stating what you think is good and what you think could be improved. If you think the advert is good, what is it that is good about it? If you think the advert is bad, why is it bad and how could it be improved?