Re hotels using the a?green washinga? label as a tool to target more customers?
The subject is from a class called Business Portfolio in which i have to write a Business Report
The subject is the following: Are hotels using the green washing label as a tool to target more customers? ”
Just to make sure, green washing is a way of washing things in the hotel meaning the towels and things like that. Here is a definition: Greenwashing (a compound word modelled on Whitewash”), or Green sheen,Is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organizations products, aims or policies are environmentally friendly. Evidence that an organization is greenwashing often comes from pointing out the spending differences: when significantly more money or time has been spent advertising being Green(that is, operating with consideration for the environment), than is actually spent on environmentally sound practices. Greenwashing efforts can range from changing the name or label of a product to evoke the natural environment on a product that contains harmful chemicals to multimillion dollar advertising campaigns portraying highly polluting energy companies as eco-friendly.
Use good-quality academic sources to support your ideas and observations.
Academic references in the APA6 style (Use APA6 guidelines for formatting as far as possible: typed, double-spaced on A4 paper with 2.5cm margins on all sides. You should use a clear font that is highly readable. APA recommends using 12 pt. Times New Roman font. Pages must be numbered. References must be on a separate page at the end of the document)
The paper will go through turn it in meaning that it will go through a website that checks if the paper is not plagiarized. Please do not plagiarize.. I will be kicked out of my school if it is..
Do not hesitate to put appendix and images or things to add value to the paper please.
Thank you a lot for everything.