Reating a strong brand awareness of OSIMhealthy lifestyle products

OSIM is a Singapore brand.
Dissertation needs to be 10000 words, excluding references.
Survey needs to be done (from my end), questionnaire needs to be design.

Key point:
OSIMs massage chairs are very popular in the Singapore market, how can we associate brand awareness for the main product to the other products? That is successful items (OSIM massage chair) must piggyback less successful items (OSIM ecologi vacuum cleaner)