Reating an Idea for an Innovative Product or Service

Research and describe a product or service ideation tool/model/methodology. The term ideation is also referred to as creating or conceptualizing a new product concept.

Use APA guidelines. An abstract is not required.

Include within the paper at least two in-text citations to at least one article from the research that has been done on the ideation tool/model/methodology.

All references must be available online.