Reating an online quoting / ordering system

Please note the readings below must be referenced in the report

Company Background.
Information & Communications Technologies Company providing systems integration and procurement services to education and corporate clients.

Part A: Brief
We are a company that does okay in terms of ideas to market however could do better with more focus. Like most small businesses we are extremely conscious of the budget of projects and struggle that we do not have marketing staff onboard.

Part B: Brief
We currently do not offer our clients a way to get quotes or shop online. In order for our client to get pricing they must send an email or some into our office for pricing. We would like to move to an online quoting and ordering system that would allow our clients to not only produce a quote but order, and track there goods. We would also like to incorporate into that the ability to give our client there own stores so in the case of a large university they can send all the information to their staff and only give them access to approved products at the university price.

Word length 1500 -1700a¦. And 7 references.


Part A:
Ideas to market a Is the process working well in your organisation? Relate your observations and experience to the readings provided.

Part B:
Identify and determine a project that you think should be taken to market. What is your justification? This preliminary work is important, as it will serve as a basis for discussion throughout the subject. I am looking for the a?symptoms of successa? that elusive combination of people, process and product. This mixture that is balanced, effective and lead with passion!




Readings
immons, J.A. Screening venture opportunities. In Timmons, J. & Spinelli, S. (eds.). New venture creation : entrepreneurship for the 21st century, (p. 187-233). 8th ed. Boston : McGraw-Hill. 2009.
Anderson, J.V. (1992). Weirder than fiction: The reality and myths of creativity. Academy of Management Executive, 6(4), 40-47.
Gardner, H., Williams, D., McDonough, W., et al. (2006). The HBR list: Breakthrough ideas for 2006. Harvard Business Review, 84(2), 49; 52-53; 35-40; 42; 44-48; 56-62; 64-67.
Govindarajan, V., & Trimble, C. (2005). Building breakthrough businesses within established organizations. Harvard Business Review, 83(5), 58-68.
Hamel, G. (2006). The why, what and how of management innovation. Harvard Business Review, 84(2), 72-84.
Holman, R., Kaas, H-W., & Keeling, D. (2003). The future of product development. The McKinsey Quarterly 2003(3), 28-39.
Marn, M.V., Roegner, E.V., & Zawada, C.C. (2003). Pricing new products. The McKinsey Quarterly 2003(3), 40 & 42-49.
Huyett, W.I., & Viguerie, S.P. (2005). Extreme competition. The McKinsey Quarterly 2005(1), 47-57
Huston, L., & Sakkab, N. (2006). Connect and develop. Harvard Business Review, 84(3), 58-66.
Hargadon, A., & Sutton, R. Building an innovation factory. In Harvard business review, vol. 78, no. 3, May/June, 2000. p. 157-166.
Kim, W.C., & Mauborgne, R. (2000). Knowing a winning business idea when you see one.Harvard Business Review, 78(5), 129-136 & 138.