REEN RUBBER: THE REVOLUTION OF THE RUBBER RECYCLYING BUSINESS

Please download and read the case and discuss the foilowing questions:

1. In general, what are the factors contributing to the failure of businesses adopting a green
marketing approach? Identify the various challenges faced by GRG in its quest to become
a global player in the green industry.

2. What is sustainable development and what are its implications for business? Comment on
how GRG could achieve sustainability.

3. Is GRG better off as a subsidiary of Petra Group than as a stand-alone business? Does the
parent company create parenting advantage for GRG?