Retail)TO EXPLORE CONSUMER COMPLAINT BEHAVIOUR AND ASSOCIATED EMOTIONAL RESPONSES WITHIN A SHOPPING CONTEXT

TO EXPLORE CONSUMER COMPLAINT BEHAVIOUR AND ASSOCIATED EMOTIONAL RESPONSES WITHIN A SHOPPING CONTEXT
IT IS A RESEARCH PAPER AND NEEDS TO HAVE THE FOLLOWING HEADINGS
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
RESEARCH METHOD
RESULTS AND ANALYSIS OF DATA
CONCLUSION, LIMITATIONS & IMPLICATIONS

UNDERTAKING PRIMARY RESEARCH IN ORDER TO DIRECTLY ASK CONSUMERS WHETHER THEY MAKE COMPLAINTS TO RETAILERS, WHAT TRIGGERS THEIR OMPLAINTS HOW DO THEY GO ABOUT MAKINGCOMPLAINTS, WHAT EMOTIONS ARE EXPRESSED WHEN THEY COMPLAIN PLUS OTHER QUESTIONS YOU THINK ARE PERTINENT TO FULFILLING THE AIM OF THE STUDY,

IN UNDERTAKING YOUR PRIMARY RESEARCH YOU ARE TO ADOPT A QUALITATIVE APPROACH, DRAWING UPON A SAMPLE OF YOUNG CONSUMERS BETWEEN THE AGES OF 18-25 YEARS. IN-DEPTH SEMI-STRUCTURED INTERVIEWS ARE TO BE CONDUCTED. YOU ARE REQUIRED TO INTERVIEW 5 PEOPLE IN TOTAL.

THE FINDINGS DERIVED FROM YOUR INTERVIEWS ARE TO BE ANALYSED AND WRITTEN UP IN THE FORM OF A RESEARCH PAPER. WITHIN THIS PAPER, ON THE BASIS OF YOUR FINDINGS, YOU ARE TO MAKE RECOMMENDATIONS TO RETAILERS WITHREGARD TO REGARD TO POLICIES ON CONSUMER COMPLAINTS.