Riterion Alternative Matrix (CAM) Analysis the environmental effects of non-biodegradable plastic shopping bags

The City of Greenville is concerned about the environmental effects of non-biodegradable plastic shopping bags, which often end up in the cityas landfill, littered along city streets or consumed by the cityas wildlife. The City Council asked its policy analysts to propose several policy alternatives to address this issue. The proposed alternatives include:

a? A moratorium on the use of plastic shopping bags by retailers
a? A 25-cent tax per plastic shopping bag, which aims to discourage use
a? Developing a retail outreach program to encourage retailers to reduce their use of plastic shopping bags based on the model of retailers, such as IKEA and Trader Joeas.
a? Developing a consumer marketing and education program about the benefits of reusable shopping bags to discourage plastic shopping bag use

The proposed criteria include:
1.Estimated reduction in plastic shopping bag use
2.Cost to government
3.Implementation feasibility
4.Political feasibility

A-Estimated projected outcomes for Option 1 (Plastic Shopping Bag Moratorium) are as follows:
A projected 100% reduction in plastic bag use
In terms of cost to government it may incur significant legal and enforcement costs
As for the implementation feasibility the uniformity and clarity of ban makes implementation easier, although enforcement and monitoring issues may arise
In terms of political feasibility it may face strong opposition from plastic bag industry, retailers who believe plastic bags are necessary for their business, and consumers

B-Estimated projected outcomes for Option 1 (Plastic Shopping Bag Moratorium) are as follows:
A projected 100% reduction in plastic bag use
In terms of cost to government it may incur significant legal and enforcement costs
As for the implementation feasibility the uniformity and clarity of ban makes implementation easier, although enforcement and monitoring issues may arise
In terms of political feasibility it may face strong opposition from plastic bag industry, retailers who believe plastic bags are necessary for their business, and consumers

C-Estimated projected outcomes for Option 3 (Retail Outreach Program to Encourage Reduction of Plastic Bag Use By Retailers) are as follows:

A projected reduction of 25% in plastic bag use
Cost to government projected at $50,000
In terms of implementation feasibility the policy is not as clear or precise as tax or ban; requires development of program
As to the political feasibility it may be politically feasible because does not involve coercion

D-Estimated projected outcomes for Option 4 (Consumer Marketing and Education Program on Benefits of Reusable Bags) are as follows:

A projected reduction of 20% is plastic bag use
Cost to government is estimated at $150,000
In terms of implementation feasibility the policy not as clear or precise as tax or ban; Also, may encounter more difficulties in changing behavior as target group of consumers is larger and more diverse than retailers
As to political feasibility it may be politically feasible because does not involve coercion but costs may generate opposition

A. Establish a criterion alternative matrix based on above information (1 pts)

B. Interpret in narrative (not bullets) the CAM that you developed below and discuss the value tradeoffs associated with the option (1 pts)

Criterion 1 (a¦) Criterion 2 (a¦) Criterion 3 (a¦) Criterion 4 (a¦)

Alternative 1

Alternative 2

Alternative 3

Alternative 4

Note: you need to highlight extremes and explain color-coding if applicable (best vs. worst performance)

C. The following naA?ve ranking system was developed to evaluate the policies. Discuss whether there are any dominating or dominated alternatives (2 pts).

Estimated Reduction in Plastic Shopping Bag Use Cost to Government Implementation Feasibility Political Feasibility
Plastic Shopping Bag Moratorium
1
3/4 1 4
25-cent Tax Per Shopping Bag
2
3/4 2 3
Retail Outreach Program to Encourage Reduction of Plastic Bag Use By Retailers 3 1 3 1
Consumer marketing and education program on benefits of reusable bags 4 2 4 2

D. Explain which policy you would recommend and why with special attention to discussing which criteria you consider most important (1pt).
Hint: keep the client in perspective when you argue your recommendation