Ritical analysis of the corporate communications functions

You should write a report which provides a critical analysis of the corporate communications function of a (for-profit) organisation of your choice, drawing on appropriate communications theory
The report should consist of four parts:
(a) a one-page executive summary of the findings: this is included in the word count;
(b) a brief overview of the organisation and its communications functions, drawing attention to the major features that you will develop later;
(c) an analysis and evaluation of the communications of your chosen organisation, drawing on communications and/or marketing theory where appropriate;
(d) recommendations on how the organisation could improve its communications in the light of your research.

While it is for you to decide upon the content and structure of the report, you might feel it appropriate to include aspects such as:
-A brief overview of the organisation: its mission statement, goals, strategic objectives, etc.
-a communications audit or SWOT analysis of communications
-consistency of messages or brand conveyed across different media and extent to which communications are integrated
-communication and appropriateness of any sponsorship (if appropriate)
-communication of Corporate Social Responsibility programmes (if appropriate)
-barriers to successful communication and use of language; evidence of intercultural sensitivities (if appropriate)
-an evaluation of publications used for internal communications, marketing/PR (advertisements, leaflets, web site, social media, etc.)
-an analysis of crisis communications (plan or case study) if appropriate
-recommendations for improvement (including costings) and/or Communications Plan
You will not be able to cover all aspects of corporate communications in depth. You need to decide which areas to focus on and explain why you have chosen them to be most relevant to your chosen organisation. You must include both internal and external communications, though you can choose to comment more in depth on one aspect as long as you explain why.


Referencing Requirements:
Books:
Argenti, P. (2012) Corporate Communications, New York: McGraw (the old 2007 edition a or even 2003 edition -is fine too as it is very similar to the new edition)

Chaffey, D (2011) E-Business and E Commerce Management Strategy, Implementation and Practice Fifth Edition, Harlow, Prentice Hall

Cornelissen, J. (2008) Corporate Communications: Theory and Practice, Sage Publications.

Doorley, J. and Garcia, H. (2007) Reputation Management, London: Routledge.

Fill, C. (2009) Marketing Communications Fifth Edition, Harlow, Prentice Hall

Van Riel, C.B.M. and Fombrun, C. (2007) Essentials of Corporate Communication, Oxon: Routledge.

Journals:
a?Corporate Communications: An International Journala

Useful Web Sites:
corp-comm.net/front/htm
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Added on 14.12.2014 16:04
Dear writer, Further instructions can be find here. Thanks