Ritical assessment of the relevance and potential effectiveness of one of the worlds first TV advertisements to combat HIV/AIDS.

critically assess the relevance and potential effectiveness of one of the worlds first TV advertisements to combat HIV/AIDS.
After you have read the Weekly Notes and the reading from the textbook, please watch the 50-minute video Rampant located in the Weekly Learning Resources folder. This video illustrates the social and medical context of HIV/AIDS in Australia during the early years of the epidemic.
Then, watch the video of the Grim Reaper advertisement provided in the Weekly Learning Resources folder.
Consider the following comment: The HIV prevention campaign The Grim Reaperhas symbolically marked the Australian response to HIV since it first appeared on televisions in 1987. It screened for only three weeks. The advertisement, similar to one appearing later in the UK, depicted Reapersin a foggy bowling alley striking down OrdinaryAustralians with bowling balls. The impact of this campaign was significant and to this day it remains the most remembered piece of AIDS media in Australia. Despite its impact, this style of health promotion (fear-based appeals) did not continue in HIV prevention. (Slavin, S., Batrouney, C. and Murphy, D. (2007) Fear appeals and treatment side-effects: an effective combination for HIV prevention?, AIDS Care, 19 (1), pp. 130a 137.)
Question: Using the 9 Ps outlined in Chapter 12 of your textbook, critically assess the relevance and potential effectiveness of the Grim Reaper advertisement. Note that your response should include reference to most of the 9 Ps mentioned.

references:
Naidoo, J. & Wills, J. (2009) Using media in health promotion. In: Foundations for health promotion. 3rd ed. Edinburgh: BailliA?re Tindall Elsevier.
Corcoran, N. (2007) Mass media in health communication. In: Communicating Health, London: Sage Publications Ltd., pp. 73a 95.
Communicating Healthby N. Corcoran. Copyright 2007 by Sage Publications, Inc. Reprinted by permission of Sage Publications, Inc., via the Copyright Clearance Center.
Green, J. & Tones, K. (2010) Mass communication. In Health Promotion: Planning and Strategies. London: Sage Publications Ltd., pp. 356a 396.
Health Promotion: Planning and Strategiesby J. Green and K. Jones. Copyright 2010 by Sage Publications, Inc. Reprinted by permission of Sage Publications, Inc., via the Copyright Clearance Center.
Yanovitzky, I. & Stryker, J. (2001) Mass media, social norms, and health promotion efforts: a longitudinal study of media effects on youth binge drinking, Communication Research, 28 (2), pp. 208a 239. Available from: 208 (Accessed: 28 June 2010).
Raynor, K. (2007) Rampant: how a city stopped a plague [Film study guide].

Media:
Chapman, P. (Producer) (1982) Rampant: How A City Stopped the Plague [Film]. Australia: Chapman Pictures.
Chapman, P. (Producer). (1982). Rampant: How A City Stopped the Plague. Australia: Chapman Pictures P/L. Distributed by Films Media Group and used by permission.
Australian Government, Department of Health and Ageing (1987) AIDS. Prevention is the only cure weve got [Commercial].
Australian Government Commericial: AIDS. Prevention is the only cure weve got,”(1987). Courtesy of the Australian Government Department of Health and Ageing.