Ritical discussion of Business Ethics and the Internet

**(I will attach some important files which needs to be used as the main resources. However, you can use another resources.)

Instructions

1. Critically evaluate how ethical /CSR models can relate to business use of SNS. 50%

2. Choose one Social Networking Site (SNS) or case of interest. Negotiate with your tutor by session 4, a focus for your analysis, thereafter derive a logical set of recommendations, which could improve ethical performance. 50%

*Maximum of 2000 words. Use the 50:50 ratio as a rough guide to section word targets. Appendices can be used to include descriptive data, but you must refer to the appendices in your text to make them relevant. Writing more will not give higher grades and may indicate your inability to synthesise arguments

a. Complete the two sections maintaining this structure, rather than writing an answer to both in essay or report format. In section 1 you should define the concepts and industry (which could encompass the public and not for profit sectors, in an introduction). In section 2 you should conclude with some policy suggestions logically derived from your earlier analysis.

b. As a guide, to word limits, follow roughly the weighting of the two sections. If you wish to use bullet points and use diagrams to aid readability make sure these are referenced, unless you create your own.

c. Sources of information and links to useful resources have been uploaded onto Moodle.

d. By session 4 negotiate a focus for your work eg it might feature using SNS for marketing, the protection of children, gambling, recruitment, reputation management communication with stakeholders or consumer campaigns/complaints using SNS.

e. Sources need not just be heavy academic journals or books, although we would recommend that as many as possible are. For example the press is notoriously biased, recognising this while still evaluating the usefulness of the news story for your studies, would impress the markers. However so long as you evaluate the data incorporating your analysis of bias, you can still use websites, the media, trade journals and other sources on the a?Useful Linksa? section.

NOTE: The guidance offered below is linked to the five common assessment criteria overleaf.

1. Research-informed Literature
Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, mostly published within the last five years or so, though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard referencing system.

Specific to this assignment:

A range of classical and modern theory, to be delivered in lectures and available on Moodle.
A range of themes, to be delivered in lectures and available on Moodle.

2. Knowledge and Understanding of Subject
Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed, with comprehensive coverage.

Specific to this assignment:

There is no consensus on the range and detail of Internet ethics, with special application to professional use. However your studies of conventional organisational ethics and adaptations from ICT, generic technology and other professional ethics sources, should inform your analysis. You will also need to evaluate the contention that SNS have a?changed the rules of the gamea (see Moodle and The Independent, 18 November 2012 to assist you here).

3. Analysis
Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed.

Specific to this assignment:

The studentas analysis will be through the medium of a mini case study, which could be a company, a functional area/department within an organisation (public sector and not-for-profit organisations may be chosen), or a case of policy application/implementation. You should choose a case, which allows sufficient degree of depth to allow a good application of models of ethical policy, Internet ethics or management ethics employing the Internet.

4. Practical Application and Deployment
You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or a particular context. How do they work in practice? You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, some of which may be innovative and creative. This is likely to involve, for instance, the use of real world examples and cases, the application of a model within an organisation and/or benchmarking one organisation against others based on stated criteria. You should show awareness of the limitations of concepts and theories when applied in particular contexts.

Specific to this assignment:
An understanding of the importance and application of CSE in the Information Age.

5. Skills for Professional Practice
Your work must provide evidence of the attributes expected in professional practice. This includes demonstrating your individual initiative and/or collaborative working. You must communicate effectively in a suitable format, which may be written and/or oral, for example, essay, management report, presentation. Work should be coherent and well-structured in presentation and organisation.

Specific to this assignment:

The student will be required to submit an essay.

Ritical discussion of Business Ethics and the Internet

Instructions

1. There are no excuses for businesses using the Internet without regard for ethics whenA  it comes to targeting children.A  Critically evaluate how ethical /CSR models can relate to business use of SNS. 50%
2. Choose one Social Networking Site (SNS) or case of interest. Using a social network of your choice (Facebook, Twitter, YouTube) critically analyse how businessesA  target children.A  Negotiate with your tutor by session 4, a focus for your analysis, thereafter derive a logical set of recommendations, which could improve ethical performance. 50%

Maximum of 2000 words. Use the 50:50 ratio as a rough guide to section word targets. Appendices can be used to include descriptive data, but you must refer to the appendices in your text to make them relevant. Writing more will not give higher grades and may indicate your inability to synthesise arguments

a. Complete the two sections maintaining this structure, rather than writing an answer to both in essay or report format. In section 1 you should define the concepts and industry (which could encompass the public and not for profit sectors, in an introduction). In section 2 you should conclude with some policy suggestions logically derived from your earlier analysis.

b. As a guide, to word limits, follow roughly the weighting of the two sections. If you wish to use bullet points and use diagrams to aid readability make sure these are referenced, unless you create your own.

c. Sources of information and links to useful resources have been uploaded onto Moodle.

d. By session 4 negotiate a focus for your work eg it might feature using SNS for marketing, the protection of children, gambling, recruitment, reputation management communication with stakeholders or consumer campaigns/complaints using SNS.

e. Sources need not just be heavy academic journals or books, although we would recommend that as many as possible are. For example the press is notoriously biased, recognising this while still evaluating the usefulness of the news story for your studies, would impress the markers. However so long as you evaluate the data incorporating your analysis of bias, you can still use websites, the media, trade journals and other sources on the a?Useful Linksa? section.
NOTE: The guidance offered below is linked to the five common assessment criteria overleaf.

1. Research-informed Literature
Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, mostly published within the last five years or so, though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard referencing system.

Specific to this assignment:

A range of classical and modern theory, to be delivered in lectures and available on Moodle.
A range of themes, to be delivered in lectures and available on Moodle.

2. Knowledge and Understanding of Subject
Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed, with comprehensive coverage.
Specific to this assignment:

There is no consensus on the range and detail of Internet ethics, with special application to professional use. However your studies of conventional organisational ethics and adaptations from ICT, generic technology and other professional ethics sources, should inform your analysis. You will also need to evaluate the contention that SNS have a?changed the rules of the gamea (see Moodle and The Independent, 18 November 2012 to assist you here).

3. Analysis
Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed.

Specific to this assignment:

The studentas analysis will be through the medium of a mini case study, which could be a company, a functional area/department within an organisation (public sector and not-for-profit organisations may be chosen), or a case of policy application/implementation. You should choose a case, which allows sufficient