Ritical evaluation and suggestions for improvements of the marketing planning process in the leading pharmaceutical company in Bulgaria

The paper should contain:
*Executive summary
*Short company introduction
*market analysis-status,trends,oportunities
*critical evaluation of the companys marketing planning process
-how and when the marketing plan is done
-does it come from a corporate strategy
-who is involved
-do we have clear strategies
-how the budgets are set
*suggestions for improvements

detailed supporting information will be uploaded